The weather in the UK this winter has been the wettest since records began and it has attracted a great deal of media and government attention. The windswept soaking has also served to illustrate just how irrational and complex our behaviour and beliefs can be.
Our responses to extreme weather and natural disasters are subject to a whole host of different cognitive biases and heuristics which play on our minds, often causing more trouble than they solve.
So what are some of the cognitive biases and heuristics which impact upon our reactions to meteorological drama of this kind?
- In the first part of our latest article we look at three – availability bias, optimism bias and gambler’s fallacy and examine how they drive our thinking.
- In the second part, we go on to analyse some initiatives which harness insights from the behavioural sciences to improve our response to what the weather throws at us.
Click HERE to read the full article.