Throughout 2014, The Behavioural Architects will be speaking at a number of events, including
- - MRS Impact in London;
- - AQR/QRCA Conference in Budapest;
- - EphMRA in Brussels; and
- - AMSRS in Melbourne.
Talks in 2012-2013 included ESOMAR Budapest, Samplify in Sydney & Melbourne, Water for Life – Sydney, Shanghai Jiatong University MBA program, London Business School MBA program, AQR Rome and AURA.
More details on who will be where in 2014 are below!
1) Impact 2014 – MRS Annual Conference, March 2014: “Open your mind to the power of priming and experimentation!
- - With Charles Spence, Professor of Experimental Psychology, Oxford University
- - Sarah Davies, Founder, The Behavioural Architects
- - Rachel Abbott, Associate director, The Behavioural Architects
We ran a workshop on fine-tuning different sensory elements involved in consumer experiences – from optimising how we structure research and ideation, through to branding and marketing impacts. Through a series of live audience experiments involving music, wine and chocolate, with real time results; this workshop analysed multi-sensory priming as a valuable tool for insight generation.
2) AQR/QRCA Conference, May 2014 in Budapest: “Wake up and Smell the Coffee: Open Your Mind to the Power of Priming and Experimentation“
- - With Sarah Davies, Founder
- - Gill O’Hanlon, Director, TBA UK
How to leverage learning from the behavioural sciences; specifically how we can leverage learning in relation to behavioural priming and sensory interaction to enhance the research tools at our disposal, hence encouraging a more experimental approach to qualitative research.
3) EphMRA Conference, Brussels, June 2014: ‘Behavioural Economics: The answer to our prayers or just another fad?’
- Crawford Hollingworth, Founder, The Behavioural Architects
- Di Adams, Partner, Hall & Partners
We tackle two questions related to the treatment and adherence of diabetes patients: How can Behavioural Economics help explain levels of patient engagement with their condition? Secondly, by using Behavioural Economics can we positively intervene to influence patient behaviour?
4) AMSRS Annual Conference, 4-5th September 2014, Melbourne, Australia: Crawford Hollingworth, Founder of The Behavioural Architects will be speaking at this event. More details to come soon!