Throughout 2014, The Behavioural Architects will be speaking at a number of events, including
- - MRS Impact in London;
- - AQR/QRCA Conference in Budapest;
- - MRS ‘Big’ Conference in Brighton, UK;
- - EphMRA in Brussels; and
Talks in 2012-2013 included ESOMAR Budapest, Samplify in Sydney & Melbourne, Water for Life – Sydney, Shanghai Jiatong University MBA program, London Business School MBA program, AQR Rome and AURA.
More details on who will be where in 2014 are below!
1) Impact 2014 – MRS Annual Conference, March 2014: “Open your mind to the power of priming and experimentation!
- - With Charles Spence, Professor of Experimental Psychology, Oxford University
- - Sarah Davies, Founder, The Behavioural Architects
- - Rachel Abbott, Associate director, The Behavioural Architects
We ran a workshop on fine-tuning different sensory elements involved in consumer experiences – from optimising how we structure research and ideation, through to branding and marketing impacts. Through a series of live audience experiments involving music, wine and chocolate, with real time results; this workshop analysed multi-sensory priming as a valuable tool for insight generation.
2) AQR/QRCA Conference, May 2014 in Budapest: “Wake up and Smell the Coffee: Open Your Mind to the Power of Priming and Experimentation“
- - With Sarah Davies, Founder
- - Gill O’Hanlon, Director, TBA UK
How to leverage learning from the behavioural sciences; specifically how we can leverage learning in relation to behavioural priming and sensory interaction to enhance the research tools at our disposal, hence encouraging a more experimental approach to qualitative research.
3) EphMRA Conference, Brussels, June 2014: ‘Behavioural Economics: The answer to our prayers or just another fad?’
- Crawford Hollingworth, Founder, The Behavioural Architects
- Di Adams, Partner, Hall & Partners
We tackle two questions related to the treatment and adherence of diabetes patients: How can Behavioural Economics help explain levels of patient engagement with their condition? Secondly, by using Behavioural Economics can we positively intervene to influence patient behaviour?
4) MRS ‘Big’ Conference in Brighton, UK, Crawford Hollingworth was part of a panel debating “The Emperor’s New Clothes”:
In our quest to better understand and change behaviour, has the industry become too obsessed with the latest methodology at the detriment of good old-fashioned thinking? Are we all guilty of misunderstanding what innovation is, or where innovation should be happening? Or do new methodologies actually inspire new ideas and ‘old-fashioned’ thinking is just that: old-fashioned?”