Our latest article ‘The Hidden Potential of Sensory Priming’ published by The Marketing Society is the second in our three part series on the behavioural science concept of priming – when our brains make unconscious connections to our memory so that exposure to a prime increases the accessibility of information already existing in the memory.
In this three-part series, we are looking at some of the latest understanding around the incredible power of priming: how tiny cues and stimuli around us can subconsciously affect our behaviour.
In Part II, we look at how our behaviour can be primed by each of our five senses – what we see, smell, hear, taste and even feel in our environment and how this affects our thinking, judgements and behaviours. For example, how light or darkness, inspirational figures or brands and smells, touch or sound might subconsciously influence our behaviour.
You can read the second article in the series here: ‘The hidden potential of sensory priming‘
Enjoy the exploration into sensory priming effects, from feeling something ice cold, seeing assertive and confident images of leaders, hearing something crunchy as you eat to smelling lemon scent as you clean!