This Spring we launched a new series of articles - focused on the application of the behavioural sciences in our working world - from client work and market research to how to take the bias out of our everyday decision-making.
Our first article in this series looks at how behavioural science can be used to improve communications.
At The Behavioural Architects we are often asked to redesign communications such as emails and letters to customers, using behavioural insights in order to improve response rates or action taken. We call this redesign process 'BE scaffolding'...
To find out more about this process, you can read our article here - 'Using BE scaffolding to improve communications"