Many people have little or no savings set aside for emergencies. The UK's Money Advice Service recently found that 4 in 10 adults do not even have as much as £500 set aside for unexpected expenses. Behavioural scientists are beginning to tackle this problem by using the allure of lotteries to nudge people to save regularly.
We looked at how subconscious biases drive the desire to purchase lottery tickets and how we can turn a potentially harmful behaviour into a positive behaviour. Leveraging the attraction of lotteries, but in a savings context can help people to build lasting saving habits and a financial safety net.
You can read our article here.
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TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputsMartin Bryant, Senior Consumer Insights Manager, KFC UK and Ireland
The Behavioural Architects did a great job of understanding our needs in this multinational project. They used a behavioural-led methodology to deliver clear and actionable outputRuchika Khattar, Global Marketing Innovation Manager, PepsiCo
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The Behavioural Architects Sydney are a valued business partner of the Water Corporation (Perth), who’s expertise and insights into behaviour change has been instrumental in helping to shape our communications strategy and to deliver an outcome that produces results.Paul Tuffin, Customer Insights Manager, Customer Strategy & Engagement Water Corporation (Perth, Australia)