Understanding habits - the formation and maintenance of actions, skills, behaviours and even our thoughts, and how to change or break them - is critical for marketers and researchers as around 45% of our daily actions are habitual.
Our latest article to be published by the Marketing Society looks at the current understanding about the neuroscience of building a new habit - what is actually going on in the brain - further enhancing this understanding.
You can read our article ‘Habit formation - an inside out understanding” here