In recent years, insights from behavioural science have been applied by a growing number of charities, governments, retailers, marketers, and more across the world. With another Nobel laureate now under its belt, the field has inspired the creation of a huge number of simple yet effective behavioural solutions to many of life’s challenges.
Earlier this year we launched a new series of articles, taking readers on a 360 degree tour of how behavioural science is transforming our lives 24/7; how it is shaping better outcomes for us, enhancing communications, increasing our engagement and response rates and making us healthier and better off. Each part of the series will zoom in on a particular area or sector, and the first three articles can be found here.
We now have two new articles in the series:
- ‘How much do you bend the law?’ - We look at how behavioural science can help us to be more responsible citizens and reduce non-compliant behaviours. Specifically, we look at four case studies from behavioural scientists, governments and other organisations which are helping us to behave like the model citizens we know we should be...
- 'What’s up doc’ - In this article we look at how behavioural science can improve health literacy by making tiny changes in communications to aid better comprehension among patients, spurring them into making better decisions about their health and care.
Look out for more articles which will be published later this year!