Crawford Hollingworth, Founder of The Behavioural Architects, spoke in Melbourne this week at an event hosted by AMSRS (Australian Market & Social Research Society) and AGL - one of Australia's leading energy providers.
In only a few years, new understanding of behaviour from the behavioural sciences has been firmly adopted by many of the world's leading companies and global organisations and used both to understand and to change behaviour. The result is that the impact of behavioural economics - from deep behavioural understanding to nudging and steering behaviour - can be seen in all aspects of our lives, 24/7, 360 degrees.
Crawford talked through a complete 'day in the life' behavioural journey, showing how BE not only illuminates new understanding of our behaviour but also offers new ways to influence it.
His talk looked at new research frameworks and techniques grounded in behavioural science, as well as examining the more actionable insights research grounded in behavioural sciences is able to deliver.