The start of 2018 saw us presenting at the AQR Behavioural Economics evening sessions, exploring the impact and application of Behavioural Economics from firstly a research perspective and then from the client perspective.
- At the first session in January, Crawford Hollingworth, Founder of The Behavioural Architects, talked about how research into and using behavioural science is now growing at an exponential rate and continues to deliver rich new insights into human behaviour. We’re now on the next stage of the evolution of the science - better understanding the nuances of concepts and cognitive biases and learning from the increasing number of widespread applications to develop best practice.
- The second session on 22nd February sees Christene McCauley from Diageo and Emma Williams from Barclays - two of our clients - speaking about their growing experience of applying behavioural economics. The session will be chaired by Crawford Hollingworth.