This month we published a new book with The Marketing Society containing our compelling three-part series on the power of subconscious Priming.
These articles not only bring us the latest understanding into this fascinating area but also, by breaking priming down into different types, we aimed to inspire and help navigate the application of priming in both strategy and execution.
Above all we wanted to remind how we, as humans, are all susceptible to priming and how seemingly tiny things can have such significant impact on human behaviour.
You can read a copy of the book online HERE.