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Top 5 most read articles

Habits - The Holy Grail

We look at how to make break and measure habits

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Put a pencil in your mouth - the power of priming

We review the latest thinking on priming - how subtle cues can have surprising effects on human behaviour.

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A spoonful of sugar

We look at how behavioural economics can help the medicine go down and improve healthcare adherence.

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The end of the beginning

A new era for behavioural economics

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Slow snail mail - why the tortoise is still beating the hare

In this article, we dissect the power of the letter through a behavioural science / behavioural economics lens and examine how we can use some of the new insights from the behavioural sciences and psychology to write letters which are more likely to gain

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