Mike Daniels, Founder
I have 25 years of experience in qualitative research, brand and advertising strategy.
Prior to starting The Behavioural Architects in Australia, I was Managing Director of Ogilvy & Mather Sydney, and was head of strategy at several Australian advertising agencies including Clemenger BBDO and DDB, as well as Global Planning Director for HP at Goodby in San Francisco.
I’ve worked on brand and advertising strategies for many Australian and global clients across many categories.
With a degree in Psychology, I conducted post-graduate research in Family Therapy before beginning my career as a qualitative researcher and strategist. My belief is that the better we define business, brand and behavioural problems, the faster and more effective the solutions we create. The concepts and vocabulary now being developed by the Behavioural Sciences provide us with the opportunity to be ever more penetrating in our depth of insight and diagnosis of issues and opportunities.
With a deeper understanding of the underlying causes of behaviour can come far more effective thinking about how to influence it, which is increasingly vital as organisations everywhere are looking to find new and more effective ways to create behavioural change.
Melissa Gill, Director / Head of Behavioural Strategy
My extensive experience in communications has been developed over 15 years in the advertising industry.
My career in business management provided fascinating insight into many business sectors; FMCG, alcohol, retail, airlines, fashion, government and pharmaceuticals.
My interest in behaviour, strategy and research has led to my current field of study, a Bachelor of Behavioural Studies, Psychology.
Since joining The Behavioural Architects in January 2013, I have been fortunate enough to work with some fabulous clients on hundreds of different behavioural change challenges. In every instance I have seen evidence of new insight for behaviour change surfaced due to the behavioural sciences’ unique way of categorizing behaviour.
Alice Hsieh, Behavioural Strategy Executive
I joined The Behavioural Architects, Sydney in March 2016, with a desire to make a genuine difference to individuals and organisations. Prior to joining The Behavioural Architects, I worked at one of Australia’s leading providers of integrated human resource services, providing expertise in the areas of talent management and organisational development to a range of business sectors including finance, retail, energy, and government. I hold an Honours degree in Psychology, and recently completed a Doctor of Organisational Psychology at Macquarie University.
The field of Behavioural Economics illustrates just how fascinating human behaviour is. I believe that behavioural science has tremendous potential in helping to solve some of today’s most challenging problems and I am excited by the opportunity to partner with clients to apply behavioural insights to influence behaviour.
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