The 2016 Behavioural Economics Guide was launched in June, following the very successful 2015 Guide which saw more than 30,000 downloads.
The 2016 Guide is very much about moving from theory to action and contains rich and fascinating learnings. A wide collection of behavioural economics academics, such as Richard Thaler and Gerd Gigerenzer, and practitioners around the world explain how to (and how not to) apply behavioural science.
Contributions from practitioners include viewpoints and case studies from The Behavioural Architects, the Behavioural Science Lab, Decision Technology and Ogilvy Change.
Our latest article published by The Marketing Society summarises some of the most useful and common themes of this year’s guide.
The BE Guide itself is available for download here.