Our article ‘Nudging healthy eating: What really works’ is the latest - and final - in our 360 series, a tour of how behavioural science is transforming our lives 24/7.
Due to rising obesity levels worldwide, there have been countless initiatives to try to promote healthier lifestyles and behaviours, amongst which are a wide range of behavioural science based initiatives that intend to nudge healthier eating (and/or discourage unhealthy choices).
But which of these nudges actually work in promoting sustainable behaviour change? And of these, which are the most effective?
Our article reviews the findings from a huge new analysis of the various concepts, tools, and styles of behavioural interventions that have been implemented, to uncover which interventions are best at encouraging healthier behaviours and at discouraging less healthy behaviours.
Read more here to reveal the nudges that are most likely to stop you munching that muffin and pick up an apple instead!