Our continuing global expansion
14 December 2017
We are proud to announce we have recently made five fantastic new hires, including three new directors in our London office and a new managing partner in our Melbourne office. In our fifth year of double digit business growth with offices in London, Oxford, Shanghai and Sydney, and now Melbourne, this is a very exciting time for our company.
Hywel Reed, previously a senior director and business unit lead at Flamingo London, has recently joined our London office as a director and has extensive expertise in cross-cultural brand strategy and insight.
Associate director Katrina Skwarek has also recently joined the London team from Flamingo, where she worked across FMCG, alcohol and healthcare clients. She also has extensive experience in developing social strategies for global brands, charities and foundations.
Camilla Cooper, previously at Acacia Avenue, has also recently joined the London offices as an associate director, while Monica Vakil-Dewar has been appointed international project manager, based in the UK but working on our many US projects. Monica joins from Red Lantern Strategy in Brooklyn, NY where she was project and operations manager.
Meanwhile in our Australian offices, Sam Paul has joined the Melbourne team as managing partner. Sam was previously a senior consultant working on employee and customer strategy at Kantar TNS, and has a background in organisational psychology, specialising in employee engagement and wellbeing, change management, behavioural economics, and voice of customer measurement design and activation.
Finally Melissa Gill, who has been with TBA Sydney for the past five years, has been promoted from head of behavioural strategy to managing partner in our Sydney office.
We are highly privileged to have these talented individuals choosing The Behavioural Architects, and have big plans for further expansion in 2018!
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TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputsMartin Bryant, Senior Consumer Insights Manager, KFC UK and Ireland
The Behavioural Architects did a great job of understanding our needs in this multinational project. They used a behavioural-led methodology to deliver clear and actionable outputRuchika Khattar, Global Marketing Innovation Manager, PepsiCo
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The magic comes from how TBA works with us to get to simple, actionable ideas using the BE principles.Catherine Moffatt, Vice President Global Shopper Planning & Customer Marketing, Diageo
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We tasked TBA with a challenging brief on a national survey and they exceeded all our expectations throughout the processJennifer Bufton, Sport England
Their enthusiasm and relevant application of this theory alongside highly actionable and impactful insight delivery that really engages our stakeholders.Jacinda Norman, Category Insights Manager, Waitrose
The team at The Behavioural Architects Sydney have played an instrumental role in uncovering the key behavioural challenges for the Bundaberg Rum brand.Clara Lee, Senior Insights Manager, Diageo Australia
By using behavioural principles in analysing research, we’ve been able to go beyond the rational system 2 responses and tap into the deeper, subconscious system 1 responses that are often difficult to articulate.Clara Lee, Senior Insights Manager, Diageo Australia
For the first time in over a decade, we have clarity on the shift that we need to make to bring our brand back into growth.Clara Lee, Senior Insights Manager, Diageo Australia
The TBA team are a friendly, highly organised and intelligent bunch of people to work with. We consider them an extension of our internal Insights teamClara Lee, Senior Insights Manager, Diageo Australia
The behavioural science work conducted by The Behavioural Architects Sydney team has uncovered insights that we would never have uncovered by asking consumers questions directlyAlla Nock, Marketing Research, Analytics & Capability Manager, Kimberly-Clark Australia
Observing consumer behaviour through a Behavioural Science lens has uncovered key nuggets that we have now used to influence behaviour.Alla Nock, Marketing Research, Analytics & Capability Manager, Kimberly-Clark Australia
The Behavioural Architects Sydney are a valued business partner of the Water Corporation (Perth), who’s expertise and insights into behaviour change has been instrumental in helping to shape our communications strategy and to deliver an outcome that produces results.Paul Tuffin, Customer Insights Manager, Customer Strategy & Engagement Water Corporation (Perth, Australia)