In our previous blog post we celebrated what an exciting year 2019 has been for The Behavioural Architects.
Alongside an award for our work with The Big Issue, we highlighted our incredible win at the Asia Pacific Annual Conference of ESOMAR’s Best Paper Award for the important and influential work TBA Australia have been doing with the Australian Council for International Development.
This work aimed to improve the usefulness of aid donations after natural disasters; using behavioural insights to reduce (often wasted) in-kind donations and promote (often much more useful) cash donations instead.
Now, we are honoured to announce that we were awarded the Best Global Paper 2019 at the ESOMAR Global Data & Insights Summit this September!
This is unbelievably exciting and we are SO proud of our team for all their outstanding work…Through this dreary end of September, TBA is glowing!
If you’re interested in reading more about how we applied behavioural insights to ACFID’s aid challenge, our case study can be found here...And please do sign up to our newsletter (don’t worry we won’t send weekly spam!) if you’re keen to explore how we’ve used behavioural science to help inform various other social challenges.