The Socially Driven Teenage Brain
23 October 2018
Our recent article in the Market Research Society’s (MRS) Impact magazine explores some of the latest scientific findings about the teenage brain.
Whilst we are all familiar with the concept of nudging and the idea that we are all, to some extent, affected by certain behavioural biases, new scientific research suggests that our susceptibility to certain biases changes throughout our life - from childhood to old age.
Our article, ‘The Socially Driven Teenage Brain’ highlights some of the behavioural biases that teenagers are more susceptible to and demonstrates how this understanding can help better shape behavioural research and interventions that aim to specifically target the youth.
Read here to find out more.
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