What makes us more - or less - honest people? Most people like to believe they are honest and morally grounded, but research has consistently shown that most of us cheat a little bit.
This costs companies, governments, charities and many other institutions substantial amounts of money each year, far more than they lose from the fraudsters.
Our latest article, published by The Marketing Society, explores how the careful design of services can reduce and minimise this everyday type of dishonesty.