How to make new health habits stick
26 November 2021
Our latest article ‘How Behavioural Science can make desired new health behaviour a little more sticky’, published in WARC magazine, focuses on helping patients maintain adherence to a new health habit and medication regime by helping them make a plan.
Shockingly, only 50% of type 2 diabetes patients stick to their prescription, resulting in extra direct and indirect costs!
Making a plan - known as implementation intentions in behavioural science - identifies the ‘where’, ‘when’ and ‘how‘, which is one of the most effective evidence-based strategies in Behavioural Science. In this health context, helping patients make a plan, getting the plan kick-started and maintaining adherence to that new health habit or medication regime offers the needed solution.
Our article also discusses:
This article powerfully demonstrates how Behavioural Science can help us identify barriers to habit maintenance and then turn it around to find that an implementation action plan can make the desired habit stick!
You can read our article here.
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