Crawford Hollingworth, Founder of The Behavioural Architects, spoke this week to MBA students at the London Business School (LBS), ranked the number one business school in Europe for three consecutive years.
Crawford’s talk brought to life for students the ways in which behavioural economics can be applied to real world challenges, through a discussion of a real TBA case study where small nudges led to a significant behavioural change - and had real positive health outcomes.
The talk also involved a behavioural science quiz, testing students and demonstrating other applications of behavioural science concepts in a fun, interactive way, with prizes for the lucky winners!
Can you answer one of the quiz questions (below)?
Scroll down for the answer...
Answer: Commitment bias