Many of us struggle to follow through on our New Year’s Resolutions. By February, those good intentions may often be just that - good intentions with a string of excuses for why they never materialised into an actual change.
So what can we learn from behavioural science about how to make sure we succeed in meeting our resolutions?
In our latest article, published by The Marketing Society, we outline 4 tips grounded in behavioural insights which can help us with our resolutions this year whatever they might be.