Is Trump MisBEhaving? - Donald Trump's statements through a BE lens
2 November 2016
With only a few days to go until the US Presidential election, everyone has something to say about the notorious candidate Donald Trump. Understandably, there have been reams of analysis on his behaviour, political style, opinions and his supporters’ opinions, by everyone from political commentators in the media, to social and political scientists.
Our latest article ‘Is Trump MisBEhaving?’ published by The Marketing Society explores Trump’s quotes, statements and tweets through the eyes of behavioural science.
Much of what Trump says may simply be sensationalist bluff. But if we dig a bit deeper into other statements and comments, we can see evidence of four well-known cognitive biases and concepts being used. Whether they are engineered in application or simply intuitive communication is for you to decide….
You can read our article here.
In case you missed it: https://t.co/5hzVgQTNlZ2 days, 4 hours ago
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