Keeping up with the Joneses, not the Kardashians

10 May 2022

In a world of big influencers and leaders, we often assume these types of figures will have a big impact on behaviour change, but we often don’t have to look too far for those who influence us the most. The pandemic drove us to focus on our immediate surroundings and also made us notice the behaviour of our neighbours more than perhaps we previously did.

In our new article ‘Keeping up with the Joneses, not the Kardashians’, published in Impact magazine, we discuss new research on social networks and peer effects that shows how those close around us, and with whom we regularly interact, are big drivers in the adoption of new sustainable behaviours.

Read more here. 


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