More than two sides to an argument
19 April 2021
Our latest article in Empower e-magazine ‘More than two sides to an argument’ explores a topical question lately around how to reduce polarisation and increase empathy, or at least the ability to have a civilised discussion without things getting heated.
Most analysis of this problem revolves around confirmation bias, echo chambers and filter bubbles. However, we look at the issue instead through the problem of 'binary bias' - our tendency to oversimplify and create two-sided arguments when in fact, the picture is usually more nuanced.
We then look at evidence-based solutions for both brands as well as individuals such as reframing to present people with 3 or even 4 sides of the same issue, broad framing to ask a higher level, more open-ended question rather than the narrow-frame yes/no of a stereotypical two-sided question.
To learn more and open your mind with BE-inspired insights and tools to help navigate those moments of conflict, read our article here.
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