Not all cues are equal
13 October 2021
“When we consistently perform a behaviour upon encountering a specific cue in our context, it reinforces the association between the cue and the behaviour.”
Our article published in Impact e-magazine ‘Cue action’, explores how analysing the type of cues prompting a routine behaviour can indicate how strong and well-embedded a routine might be.
Our article discusses the role of cues in habit formation and dives deep into the latest research from Bristol University and King’s College London exploring what makes an effective strategy for cueing simple habits. To study this, people were tasked with developing a routine behaviour around taking a vitamin C tablet (with no guidance!). The research explored how people responded through interviews and questionnaires.
We then go on to discuss the flaws in how people approached building the habit and the four big take-homes from this research:
This article reinforces the vitality of in-depth qualitative research by demonstrating how it helps us understand why we need a deep contextual understanding in order to explore potential cues.
Read our article here and get in touch with us if you’d like to discuss the contextual cues around your product, customers or service.
We are super proud to be a Finalist for the AQR Qualitative Excellence Award! https://t.co/SiZvTQpj5T1 month, 2 weeks ago
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