Possibly the most important prosocial behavioural science conference...
13 October 2020
Catch up with the latest thinking at the Change for Better annual seminar, sharing insights from around the world on how behavioural science can promote social good.
How will you benefit?
The seminar consists of a series live sessions on Thursday 19th November backed up by several specially pre-recorded on-demand inputs, available for 30 days.
You will have access to all kinds of learning; a big ideas session, exploring major concerns and issues, ”how-to” sessions, focused on fundraising and communication, case study webinars and live-on-the-day sessions.
With inputs from leading Asian, North American, European and African experts in charity, academia, government and business. You’ll hear case studies from agencies as diverse as Gates Foundation, Greenpeace, International Rescue Committee, Christian Aid, Edinburgh Zoo, Royal Opera House, Médecins Sans Frontières, Oxfam, UNICEF, WaterAid, Trussell Trust, National Theatre, Bristol Museums and more.
Crawford Hollingworth, co-founder of The Behavioural Architects, will bring alive a case study on discouraging people from well-intentioned but misguided charitable donations causing more harm than good AND will host a live Q&A on how to make sure your good intentions don’t go horribly wrong.
This is possibly the most important prosocial behavioural science conference of the year and will lead to the publication of the Change For Better book in early 2021!
Avoid FOMO and click here to book your place.
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Our digital clubhouse which is designed to inspire, share best practice and delight would be very different without The Behavioural ArchitectsGemma Greaves Global Managing Director The Marketing society
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The Behavioural Architects did a great job of understanding our needs in this multinational project. They used a behavioural-led methodology to deliver clear and actionable outputRuchika Khattar, Global Marketing Innovation Manager, PepsiCo
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The magic comes from how TBA works with us to get to simple, actionable ideas using the BE principles.Catherine Moffatt, Vice President Global Shopper Planning & Customer Marketing, Diageo
Every project has resulted in activities that have unlocked growth for Diageo but, importantly, they’re also pieces of work that we keep going back to and that continue to inform new activities long after the original studies were run.Catherine Moffatt, Vice President Global Shopper Planning & Customer Marketing, Diageo
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The TBA team are a friendly, highly organised and intelligent bunch of people to work with. We consider them an extension of our internal Insights teamClara Lee, Senior Insights Manager, Diageo Australia
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Observing consumer behaviour through a Behavioural Science lens has uncovered key nuggets that we have now used to influence behaviour.Alla Nock, Marketing Research, Analytics & Capability Manager, Kimberly-Clark Australia
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