Sludge Detectives: The “BE Police” Take On Hotel Booking Sites
23 October 2018
Our recent article on the Behavioral Scientist platform “Sludge Detectives: The ‘BE Police’ Take on Hotel Booking Sites” highlights the negative side of nudge, known as sludge, and the role that regulators and other organisations can play in monitoring and minimising such practices.
The article explores how regulators are now investigating companies that might be using behavioural science to the detriment of their customers by taking advantage of some of our behavioural biases.
Focussing on hotel-booking sites, we examine the new investigation launched by the UK regulator, the Competition and Markets Authority (CMA) that questions whether sludge techniques are pushing consumers into making poorer hotel-booking decisions by providing misleading information which may also pressure people into making a snap decision.
Read more here, to reveal the potential sludge techniques used by hotel booking sites that could be negatively influencing our hotel choices.
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