TBA spoke at the annual EphMRA (European Pharmaceutical Market Research Association) conference
1 July 2021
Our Co-founder, Crawford Hollingworth recently gave a talk and chaired a panel discussion at the annual EphMRA (European Pharmaceutical Market Research Association) conference.
In the talk, Crawford shared how Behavioural Science inspired interventions can tackle inertia and drive real behaviour change - drawing on examples from work TBA had done in international aid, diabetes and oral health.
Then in a panel discussion, he was joined by three senior industry clients from Eli Lilly, GSK and NCIMI, who shared their personal journeys into applied Behavioural Science and how it is being used within their organisations to add new value and impact. A discussion followed about where Behavioural Science is going and how to unlock further power within organisations. This was a truly open and inspiring discussion from three very different perspectives.
If you would like to hear more about these two sessions, then please contact us for more details.
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Every project has resulted in activities that have unlocked growth for Diageo but, importantly, they’re also pieces of work that we keep going back to and that continue to inform new activities long after the original studies were run.Catherine Moffatt, Vice President Global Shopper Planning & Customer Marketing, Diageo
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For the first time in over a decade, we have clarity on the shift that we need to make to bring our brand back into growth.Clara Lee, Senior Insights Manager, Diageo Australia
The TBA team are a friendly, highly organised and intelligent bunch of people to work with. We consider them an extension of our internal Insights teamClara Lee, Senior Insights Manager, Diageo Australia
The behavioural science work conducted by The Behavioural Architects Sydney team has uncovered insights that we would never have uncovered by asking consumers questions directlyAlla Nock, Marketing Research, Analytics & Capability Manager, Kimberly-Clark Australia
Observing consumer behaviour through a Behavioural Science lens has uncovered key nuggets that we have now used to influence behaviour.Alla Nock, Marketing Research, Analytics & Capability Manager, Kimberly-Clark Australia
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