The first step is the hardest!

12 July 2021

When it comes to tackling those daunting tasks, it's often the first step that is the most difficult.

While we may be well aware of what we should be doing, we often struggle to make it happen. Behavioural Scientists call this the intention-action gap. This gap exists when we have every intention of doing something, with the knowledge and understanding of why we should do it, yet somehow it fails to happen.

Our latest article in Impact e-magazine, ‘The first chunk is the hardest,’ explores how a Behavioural Science concept, known as chunking, can help us break down a goal into ‘bite sized’ steps to make it more attainable. Focusing then, on that first chunk, in particular, can help us combat the intention-action gap and shift us from having good intentions to acting on them.

We take the notoriously difficult task of tackling financial troubles, from saving to paying off debt, and discuss how different interventions targeting that first step have proven effective by giving us more nuanced ways of building momentum and energy to get on top of finances.

See how Behavioural Science can make that first step easier by reading our article here.


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