The MRS Behavioural Science Summit 2023: Crawford chairs and TBA presents new research with Google

9 October 2023

The MRS Behavioural Science Summit explores how Behavioural Science frameworks and methodologies can improve our understanding and measurement of consumer behaviour, through talks from a range of leading industry experts.


And, this year we were delighted that TBA co-founder and global chairman Crawford Hollingsworth was asked to chair the event - and did so fabulously! 

Excitingly, our associate director Dipesh Mistry also presented new TBA research with Google client Sarah Ashley. Dipesh gave a brief

insight into new research that the The Behavioural Architects + Google partnership have been working on for the last 3 years.

This research builds upon the initial Decoding Decisions book, uncovering new insights driven by behavioural science principles, in three context specific environments:

  • Search

  • Points of sale

  • Website content


This research is featured in our new ebook 'Marketing in the Messy Middle', which you can download here to find out more: https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-journey/the-consumer-decision-making-process/



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