We don't need no education!
22 April 2018
Our article 'We don't need no education' is the latest in our series of articles which takes readers on a 360 degree tour of how behavioural science is transforming our lives 24/7.
Many people are woefully poor at keeping on top of their finances. It’s not easy to ensure everyone is financially literate since traditional forms of financial education show no lasting impact. This literacy deficit is further compounded by the impacts of the many cognitive biases and less rational thought-processes on our financial decision-making.
But there may be hope as new research from the behavioural sciences has shown that giving people financial feedback rather than providing education can make significant improvements to our financial behaviours. ‘We don’t need no education!’ shows how simple feedback can triumph over traditional education.
Look out for more articles to be published later this year.
In case you missed it: https://t.co/5hzVgQTNlZ3 days, 12 hours ago
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TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputsMartin Bryant, Senior Consumer Insights Manager, KFC UK and Ireland
The Behavioural Architects did a great job of understanding our needs in this multinational project. They used a behavioural-led methodology to deliver clear and actionable outputRuchika Khattar, Global Marketing Innovation Manager, PepsiCo
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The magic comes from how TBA works with us to get to simple, actionable ideas using the BE principles.Catherine Moffatt, Vice President Global Shopper Planning & Customer Marketing, Diageo
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The behavioural science work conducted by The Behavioural Architects Sydney team has uncovered insights that we would never have uncovered by asking consumers questions directlyAlla Nock, Marketing Research, Analytics & Capability Manager, Kimberly-Clark Australia
Observing consumer behaviour through a Behavioural Science lens has uncovered key nuggets that we have now used to influence behaviour.Alla Nock, Marketing Research, Analytics & Capability Manager, Kimberly-Clark Australia
The Behavioural Architects Sydney are a valued business partner of the Water Corporation (Perth), who’s expertise and insights into behaviour change has been instrumental in helping to shape our communications strategy and to deliver an outcome that produces results.Paul Tuffin, Customer Insights Manager, Customer Strategy & Engagement Water Corporation (Perth, Australia)