The Behavioural Change Company trading as 'The Behavioural Architects' is a global insight, research & consultancy business specialising in applying behavioural science to help companies better understand and influence consumer behaviour.
Please note, if you are looking for privacy information relating to being a participant in a research project, you can find that in the ‘Privacy Notice for Participants’.
About this privacy notice:
This privacy notice relates to any personal data that The Behavioural Architects may come to hold as part of the normal course of doing business, but does not include personal information which relates to participants in a research project. It sets out how we will use and share that personal information.
We hold and process your information in a way which might reasonably be expected as part of running our business. This is known as a ‘legitimate interest’ and is the the ‘lawful basis’ for any activities we undertake with your data.
The exception to this is for subscribers to our blog articles, whose personal data is held based on the consent they provide at the time of sign-up.
The GDPR is a data protection regulation that imposes additional protections and obligations in relation to the processing of personal information of individuals located in the European Union.
The Behavioural Architects complies with all of its obligations under the GDPR (General Data Protection Regulation) legislation. Under the terms of the regulation, The Behavioural Architects are defined as a ‘data controller’ of your personal information.
Your data may be collected directly from you, or from a company of which you are an employee (e.g. in the normal course of business when multiple email addresses are included on the same email chain), or indirectly via a third party (in the same way.)
The type of information we process about you:
The Behavioural Architects may collect and process personal information you provide us with including:
How we will use your information:
We will only use your personal information when the law allows us to. Personal information may be used in the following ways:
Who we share your information with:
We may also share some of your personal information with the following third-parties: service providers, suppliers or freelancers that have been commissioned in order to carry out our research and to run our business.
We know how important data security is and we will treat your data with the utmost care and take all appropriate steps to protect it. Your data is handled securely and treated in accordance with with law. We have policies in place with the above mentioned third-parties to protect your privacy and keep your information safe:
Who we never share your information with:
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.
The Behavioural Architects will never release your personal information to the general public
Your personal information will not be passed to an external agencies to be used for sales or marketing purposes
We will never disclose your information to the police or other enforcement regulatory or Government body.
Transferring your information overseas:
Your information may be transferred and stored in countries outside the European Economic Area (EEA), including some that may not have laws that provide the same level of protection of personal information. If your personal information is transferred or accessed outside of the EEA, we require that appropriate safeguards are in place.
How long we’ll keep your information:
Whenever we collect or process your personal information, we’ll only keep it for as long as is necessary for the purpose for which it was collected. At the end of that retention period, your data will either be deleted completely or anonymised. The length of the retention period can be up to 7 years dependent on the purpose for which it was collected.
A note on how we look after participants’ personal information:
Our service and deliverables to our valued clients continue unchanged after the implementation of GDPR, and the only additional action we might need is for you to agree to sign off on your own GDPR compliance in relation to any personal data you may receive as a result of working with us.
Consistent with our commitment to privacy compliance and consumer protection, we want to assure you that all the personal information we collect and process as a result of research with participants, is done with the explicit consent of those individuals.
When working with third party partners, we do so on the basis that we have GDPR compliant agreements in place to cover the handling of personal information. The Behavioural Architects acts as a data controller in these instances.
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We may use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websites:
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
What are your rights:
Under GDPR, you have rights that you can exercise involving any personal information The Behavioural Architects holds on you such as:
If you have a request about your personal information, please contact [email protected]. To protect the confidentiality of your information, we will ask you to verify your identify before proceeding with any request you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission. If we choose not to action your request we will explain to you the reasons for our refusal.
Data Protection Officer:
We hope this Privacy Notice has been helpful in describing the way we handle your personal information and your rights to control it. If you have any questions that haven’t been covered, please contact our Data Protection Officer at [email protected] who will be more than happy to help you.
It’s likely that we’ll need to update this Privacy Notice from time to time so we welcome you to come back and check.
Registered office address:
96 Banbury Road, Oxford, OX2 6JT
Company registration number:
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readersEditor Impact Magazine and Research-live.com
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TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputsMartin Bryant, Senior Consumer Insights Manager, KFC UK and Ireland
The Behavioural Architects did a great job of understanding our needs in this multinational project. They used a behavioural-led methodology to deliver clear and actionable outputRuchika Khattar, Global Marketing Innovation Manager, PepsiCo
One of the best articulated deliveries of insight I have seen in 20 years in the research sector.Damian Stevenson, Head of Insight at the Amateur Swimming Association
The behaviour change research has been the lynchpin of our entire new strategy to get more people swimmingNick Caplin, Amateur Swimming Association, Director of Participation
I’ve worked with TBA on a number of studies... all of them have allowed us to get to a depth of insight into basic behaviour that has transcended borders.Catherine Moffatt, Vice President Global Shopper Planning & Customer Marketing, Diageo
The magic comes from how TBA works with us to get to simple, actionable ideas using the BE principles.Catherine Moffatt, Vice President Global Shopper Planning & Customer Marketing, Diageo
Every project has resulted in activities that have unlocked growth for Diageo but, importantly, they’re also pieces of work that we keep going back to and that continue to inform new activities long after the original studies were run.Catherine Moffatt, Vice President Global Shopper Planning & Customer Marketing, Diageo
We tasked TBA with a challenging brief on a national survey and they exceeded all our expectations throughout the processJennifer Bufton, Sport England
Their enthusiasm and relevant application of this theory alongside highly actionable and impactful insight delivery that really engages our stakeholders.Jacinda Norman, Category Insights Manager, Waitrose
The team at The Behavioural Architects Sydney have played an instrumental role in uncovering the key behavioural challenges for the Bundaberg Rum brand.Clara Lee, Senior Insights Manager, Diageo Australia
By using behavioural principles in analysing research, we’ve been able to go beyond the rational system 2 responses and tap into the deeper, subconscious system 1 responses that are often difficult to articulate.Clara Lee, Senior Insights Manager, Diageo Australia
For the first time in over a decade, we have clarity on the shift that we need to make to bring our brand back into growth.Clara Lee, Senior Insights Manager, Diageo Australia
The TBA team are a friendly, highly organised and intelligent bunch of people to work with. We consider them an extension of our internal Insights teamClara Lee, Senior Insights Manager, Diageo Australia
The behavioural science work conducted by The Behavioural Architects Sydney team has uncovered insights that we would never have uncovered by asking consumers questions directlyAlla Nock, Marketing Research, Analytics & Capability Manager, Kimberly-Clark Australia
Observing consumer behaviour through a Behavioural Science lens has uncovered key nuggets that we have now used to influence behaviour.Alla Nock, Marketing Research, Analytics & Capability Manager, Kimberly-Clark Australia
The Behavioural Architects Sydney are a valued business partner of the Water Corporation (Perth), who’s expertise and insights into behaviour change has been instrumental in helping to shape our communications strategy and to deliver an outcome that produces results.Paul Tuffin, Customer Insights Manager, Customer Strategy & Engagement Water Corporation (Perth, Australia)
Delighted that TBA and Google won the MRG Best Research Initiative award 2020 for Decoding Decisions Making Sense o… https://t.co/XJvK9gpFMi7 months, 4 weeks ago