Understanding the drivers of credit card choice and behaviour

BE concepts

above-average effect
Action Bias
Affect bias
Altruism
Ambiguity Aversion
Anchoring
Authority bias
Availability Bias
B=MAP
B=MAT
bias blind spot
Change Blindness
Choice Architecture
Chunking
cognitive dissonance
Cognitive Ease
COM-B
Commitment Bias
Confirmation Bias
Data Science
decoy effect
default bias
Defaults
descriptive social norms
Discounting the future
dishonesty
Displacement Effect
Diversification Bias
Diversification Heuristic
Diversity
Dunning-Kruger Effect
Dynamic social norms
EAST
Ego Effects
Egocentric Bias
Endowment Bias
Endowment effect
Extremeness aversion
Feedback
Feedback loops
Framing
Fundamental Attribution Error
Group-think
Habits
Halo effect
Hawthorne Effect
herding
Heuristics
Hindsight Bias
Hot Cold empathy gap
Hot Cold Empathy Gaps
Identifiable Victim Effect
illusory superiority
implementation intentions
Implementation intentions gap
Inattentional blindness
injunctive social norms
intention-action gap
Interconnected behaviours
Licensing Effect
Loss Aversion
Mental Accounting
Mental shortcuts
mere exposure effect
Motivation
Natural Frequencies
Negativity Bias
Normalcy Bias
nudge
Nudging
Optimism bias
Ordering effects
Overconfidence
Overconfidence Bias
Paradox Of Choice
Peak End Rule
Personalisation
Piggybacking
Planning fallacy
Power of Free
Power of now
present bias
Priming
Public Promise
Recency Bias
Reciprocity
Reciprocity Bias
Representativeness heuristic
Response Bias
Rewards
Salience
Saliency
Salient
Scarcity
Scarcity bias
scarcity heuristic
scope neglect
scope sensitivity
Self-Serving Bias
Sludge
Social Identity
Social Identity Theory
Social Norms
Spillover Effects
Status quo
Status Quo Bias
Sunk cost
sunk cost fallacy
Superiority effect
System 1
System 1 & 2
System 2
systemic effect
Test concept
Test concept 2
Uncertainty
unexpected rewards
Variance bias
WWEIRD

Countries covered

Africa
APAC
Australia
Belgium
Brazil
Canada
China
Colombia
Egypt
France
Germany
Global
Hong Kong
India
Indonesia
Ireland
Israel
Italy
japan
Kenya
Mexico
New Zealand
Nigeria
Pakistan
Panama
Peru
Phillipines
Russia
Shanghai
Singapore
South Africa
south korea
Spain
Sweden
taiwan
Thailand
The Philippines
Turkey
UAE
UK
United Kingdom
USA
Vietnam
W.Europe

Lead country

Australia
China
UK
USA

Project involved

activation workshop
BE analysis
BE audit
BE detectives
BE lens
BE training
Behaviour change
behavioural deep dive
Behavioural Design
Behavioural energies
Behavioural Experiments
Behavioural Foundation
behavioural hypotheses
Behavioural journey
Behavioural segmentation
Behavioural strategy
Behavoural journey
category comparison
Category mapping
Category Review
Co-creation
collaborative workshop
colleague interviews
COM-B
Communication development
Communication evaluation
Community Engagement
concept evaluation
Concept testing
Consultancy
Consumer panel
Creativity
Customer Experience Mapping
Decoding Decisions Model
deconstruction sessions
Deep Dive Fieldwork
Deprivation
depths
desk research
deve
Diaries
digital pre-task
Disruption
Disruption Workshop
Ethnography
expert
expert interviews
Eye tracking
Facial recognition
field trials
fieldwork
focus groups
follow-up interview
friction audit
friendship pairs
Groups
Habits
hypothesis workshop
IDIs
immersion
In context observation
In-home Visits
in-store
In-store fieldwork
Innovation
interactive debrief
Interactive Workshop
Intercepts
Interviews
literature immersion
Literature review
Machine learning
Mere Exposure Effect
Mobile journey
model
Online
Online / mobile journey
online platform
Packaging
Packaging / In context observation
Point of sale
Product evaluation
Product Labs
projective exercise
Purchase Decision Model
qualitative exploration
Quantification
Quantitative Research
Randomised Control Trials (RCTs)
Replication
Reverse shopping
Reverse shops
Self-ethnography
Semantic landscapes
Sensory research
Sensory reserch
shop-alongs
Sludge audit
Stakeholder interviews
Stakeholder workshop
survey
system 1 testing labs
System 2 Evaluation
timeline
UX testing
Workshop

Sector

Advertising
Agriculture
Architecture
beauty
Business Services
Charities
Children
City Planning
Construction
Creative
Crime & Justice
Customer Service
Education
energy
environment
Film
Financial
Financial Services
FMCG
Food
Food & Drink
Fraud
Health & Hygiene
Healthcare
Insurance
Organisational Behaviour
Pet
Public Sector
real estate
renewables
Retail
Social
Sport
Sustainability
TBA News
Technology
Telecoms
Telecoms & Media
Telecoms & Media
Television
Tourism
Transport
Travel & Leisure
Travel & Leisure
Utilities

Understanding the drivers of credit card choice and behaviour

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BE concepts

Countries covered

Lead country

Project involved

Sector