The Behavioural Change Company trading as 'The Behavioural Architects' is a a global insight, research consultancy specialising in behavioural science to help companies better understand and influence consumer behaviour.
About this privacy notice:
The purpose of this privacy notice is to explain how we use and look after any personal data that we may collect from you as part of being a participant in a research project
Personal data means any information about you, where you can be identified (e.g. because it contains an identifier such as your full name, contact details or an image of your face).
This privacy notice explains in detail the types of personal information we may collect about you, how we collect and use it, who we might share it with, the steps we take to ensure it is safe and your rights to your personal information.
The GDPR is a data protection regulation that imposes additional protections and obligations in relation to the processing of personal information of individuals located in the European Union.
The Behavioural Architects complies with all of its obligations under the GDPR (General Data Protection Regulation) legislation.
Under the terms of the regulation, The Behavioural Architects is defined as a ‘data controller’ of your personal information. This means that, after you give your consent, we are responsible for deciding how process your information. We process your personal information to enable us to provide market research services to our clients.
How we collect your personal information:
The type of information we process:
The Behavioural Architects may collect and process your personal information according to the specific research project you are a part of (we provide alternative consent for children and vulnerable adults). Typical types of personal information we may process may include your:
Sensitive personal information we process:
The Behavioural Architects will ask for your explicit verbal and written consent if we are collecting and processing your sensitive personal information. In this instance, we will provide you will full details of the information we need and the reason why we need it. Categories of sensitive personal information may include your:
How we will use your information:
The Behavioural Architects may use your personal information in the following ways:
*Please note: we try to anonymise all the information we gather as part of the research, e.g. your comments. the exception to this is photographs or video images of your face, & audio recordings of your voice which will remain identifiable.
Who we share your information with:
We know how much data security matters and we will treat your data with the utmost care and take all appropriate steps to protect it. We require that your data is handled securely and treated in accordance with with law and will have policies in place with these organisations to protect your privacy and keep your information safe:
We may share your personal information with third parties with whom we have contractual agreements such as viewing facilities, service providers, suppliers or freelancers that have been commissioned in order to carry out the research
Who we never share your information with:
How long we’ll keep your information:
Any personal data you provide will be used solely for the purposes of research, and held for no longer than is necessary. Most personal information captured about you will deleted 6 months after the completion of the project, with the following exceptions: (1) selected photographs, video footage and audio recordings may be included in a final report, (2) signed consent forms, (3) signed acceptance of incentive forms.
Selected images, video and audio recordings included in a final report will be deleted no later than seven years after the project completes.
As an output of this project, the above mentioned client and their partner agencies i.e. marketing partners, will receive a report that may contain selected photographs, video footage and audio recordings. The client has agreed to ensure that this personal data is held securely and is deleted when it is no longer useful in accordance with the General Data Protection Regulation (GDPR). This material will be used for internal conferences, internal presentations or as part of an internal intranet and is not to be released to the general public nor to be used for general broadcast.
Signed consent forms and incentive acceptance sheets will be held as a record of your participation for up to seven years, as required by HMRC.
Transferring your information overseas:
Your information may be transferred and stored in countries outside the European Economic Area (EEA), including some that may not have laws that provide the same level of protection of personal information. If your personal information is transferred or accessed outside of the EEA, we require that appropriate safeguards are in place.
What are your rights?
Under GDPR, you have rights that you can exercise involving any personal information The Behavioural Architects holds on you such as:
If you have a request about your personal information, please contact [email protected]. To protect the confidentiality of your information, we will ask you to verify your identify before proceeding with any request you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission. If we choose not to action your request we will explain to you the reasons for our refusal.
Data Protection Officer
We hope this Privacy Notice has been helpful in describing the way we handle your personal information and your rights to control it. If you have any questions that haven’t been covered, please contact our Data Protection Officer at [email protected] who will be more than happy to help you.
Registered office address:
96 Banbury Road, Oxford, OX2 6JT
Company registration number:
It’s likely that we’ll need to update this Privacy Notice from time to time so we welcome you to come back and check.
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readersEditor Impact Magazine and Research-live.com
Our digital clubhouse which is designed to inspire, share best practice and delight would be very different without The Behavioural ArchitectsGemma Greaves Global Managing Director The Marketing society
Its client testimonials show it has made behavioural economics accessible and actionableMRS judges ‘best new agency’ award
TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputsMartin Bryant, Senior Consumer Insights Manager, KFC UK and Ireland
The Behavioural Architects did a great job of understanding our needs in this multinational project. They used a behavioural-led methodology to deliver clear and actionable outputRuchika Khattar, Global Marketing Innovation Manager, PepsiCo
One of the best articulated deliveries of insight I have seen in 20 years in the research sector.Damian Stevenson, Head of Insight at the Amateur Swimming Association
The behaviour change research has been the lynchpin of our entire new strategy to get more people swimmingNick Caplin, Amateur Swimming Association, Director of Participation
I’ve worked with TBA on a number of studies... all of them have allowed us to get to a depth of insight into basic behaviour that has transcended borders.Catherine Moffatt, Vice President Global Shopper Planning & Customer Marketing, Diageo
The magic comes from how TBA works with us to get to simple, actionable ideas using the BE principles.Catherine Moffatt, Vice President Global Shopper Planning & Customer Marketing, Diageo
Every project has resulted in activities that have unlocked growth for Diageo but, importantly, they’re also pieces of work that we keep going back to and that continue to inform new activities long after the original studies were run.Catherine Moffatt, Vice President Global Shopper Planning & Customer Marketing, Diageo
We tasked TBA with a challenging brief on a national survey and they exceeded all our expectations throughout the processJennifer Bufton, Sport England
Their enthusiasm and relevant application of this theory alongside highly actionable and impactful insight delivery that really engages our stakeholders.Jacinda Norman, Category Insights Manager, Waitrose
The team at The Behavioural Architects Sydney have played an instrumental role in uncovering the key behavioural challenges for the Bundaberg Rum brand.Clara Lee, Senior Insights Manager, Diageo Australia
By using behavioural principles in analysing research, we’ve been able to go beyond the rational system 2 responses and tap into the deeper, subconscious system 1 responses that are often difficult to articulate.Clara Lee, Senior Insights Manager, Diageo Australia
For the first time in over a decade, we have clarity on the shift that we need to make to bring our brand back into growth.Clara Lee, Senior Insights Manager, Diageo Australia
The TBA team are a friendly, highly organised and intelligent bunch of people to work with. We consider them an extension of our internal Insights teamClara Lee, Senior Insights Manager, Diageo Australia
The behavioural science work conducted by The Behavioural Architects Sydney team has uncovered insights that we would never have uncovered by asking consumers questions directlyAlla Nock, Marketing Research, Analytics & Capability Manager, Kimberly-Clark Australia
Observing consumer behaviour through a Behavioural Science lens has uncovered key nuggets that we have now used to influence behaviour.Alla Nock, Marketing Research, Analytics & Capability Manager, Kimberly-Clark Australia
The Behavioural Architects Sydney are a valued business partner of the Water Corporation (Perth), who’s expertise and insights into behaviour change has been instrumental in helping to shape our communications strategy and to deliver an outcome that produces results.Paul Tuffin, Customer Insights Manager, Customer Strategy & Engagement Water Corporation (Perth, Australia)
Delighted that TBA and Google won the MRG Best Research Initiative award 2020 for Decoding Decisions Making Sense o… https://t.co/XJvK9gpFMi9 months, 2 weeks ago