Learning from the Behavioural Sciences:

• highlights the critical importance of context, informing where, when and how to look for insight.
• provides frameworks and concepts to help us to make sense of consumer behaviour and inspire action!

We apply behavioural science frameworks & insights to tackle a range of behaviour change challenges, including:

• Behavioural deep dives – exploring individual, social and environmental influences on behaviour and behaviour change
• Consumer behavioural journeys: a model to identify opportunities for brands to connect with and influence behaviour, including:
  • Decision making processes - feelings, thoughts, behaviours

  • Triggers and barriers to action

  • Brand opportunity analysis
• Habit formation – using the latest models to deconstruct how habits are formed and to identify how to drive behaviour change