A blend of Behavioural Science inspired research and consultancy, including:

1. Developing behavioural hypotheses - mining existing insights through a Behavioural Science lens to develop hypotheses about triggers and barriers to growth
2. Consumer behavioural deep dive - interrogating existing habits and routines to unlock opportunities to drive growth via new behaviours & occasions
3. Brand positioning & value proposition development – using Behavioural Science insights to build new brand anchors, drive differentiation and deepen behavioural connection