Behavioural Science principles fuel more effective communications development and testing.
Our approach involves:
Response rates to direct mail can be notoriously low. Our client wanted to understand how we could use behavioural science to increase response rates for their direct mail communications
How can we increase the perceived value of paying for paid app subscriptions? The Behavioural Architects teamed up with Google Play to explore how behavioural science can help to effectively communicate the value of upgrading to paid app subscriptions.
To conform to new PSD2 regulations our client needed their customers to reconfirm their preferences for receiving financial statements. How can we get customers to read, engage and respond when motivation / interest is very low?