Emma Kemp, Behavioural Research Executive

I joined the Behavioural Architects at the start of 2019 as a Behavioural Research Executive. In this role, I help to support and deliver our BE inspired research and strategic projects by assisting with fieldwork and analysis, as well as the daily operations of a project.

I have always been fascinated by human behaviour and the forces that drive and influence it. Having studied Anthropology and French at the University of Melbourne, I gained a deeper understanding of how humans organise and make sense of their worlds. As well as this I developed critical communication skills and a knowledge of the design and execution of qualitative research.

I discovered the field of behavioural economics towards the end of my degree and have been fascinated by it ever since. The insights and solutions that my team continually uncover using this lens are inspiring and are a testament to the power of BE to facilitate positive behaviour change.

Mike Daniels, Founder

I founded The Behavioural Architects Australia in 2012, as a founding partner of the global group. I started the business from the base of a happy career in advertising as a Strategic Planner and Head of Planning at leading agencies in the UK, Australia and USA. Throughout my career I have always seen behaviour change as my principal professional responsibility and found in Behavioural Economics an exciting and more powerful toolkit with which to understand and subsequently to change behaviour.

I greatly enjoy getting to the nub or root cause and my view is that the better we explain what drives behaviour the better we are able to develop powerful solutions to change behaviour. I have worked widely; with cross-category experience in the private and public sectors, applying behavioural insights and strategic thinking to Customer Experience, Innovation, Brand Strategy, Communications Strategy and Advertising, Public Safety and Digital Outcomes.

Hannah Barnett, Behavioural Strategy Consultant

I joined the Behavioural Architects in 2019 as a Behavioural Research Consultant. I have a keen passion for conducting research and delivering powerful insights for my clients, all informed by the latest in behavioural economics.

Early in my career, I discovered behavioural economics and I was hooked! Its power to change and influence human behaviour is indisputable and is championed in every research and strategy piece I deliver.

I hold a Bachelor of Business in Marketing and Market Research from the University of Technology Sydney. I have experience in providing research and strategy across a wide range of sectors from media, Government, FMCG, services and more. I am passionate about providing actionable and reliable strategic outputs for all my clients that stay true to brand.

Jarrod Calabria, Senior Behavioural Strategy Consultant

I joined The Behavioural Architects Sydney in 2017 as a Behavioural Strategy Consultant. I help to champion the latest thinking in behavioural science to solve our clients’ most pressing needs. With an eye for creativity, I set out to design unique and tailored solutions for every one of our behavioural challenges.

I bring a host of skills to the Sydney office including product innovation, organisational strategy as well as communications and creative testing and always focus on delivering thoughtful, evidence-based strategy. I have wide sector experience that includes financial services, airlines, alcoholic beverages, automotive, and public safety.

I hold a Bachelor of Psychology from the University of New South Wales where I was first introduced to Behavioural Economics and its power to change and influence human behaviour. I continue to use my knowledge and creative skills to deliver a unique perspective on business challenges for some of the biggest brands here in Australia, and abroad.

Melissa Gill, Managing Partner

I joined The Behavioural Architects Sydney in 2013 after a 15 year career in marketing and advertising where I worked in a range of global agencies and companies, helping clients to define and execute growth strategies for their brands. Since 2013, I have worked on hundreds of behaviour change projects, developing expertise in a wide range of categories across both the public and private sectors. In every instance, behavioural insights have delivered a deeper understanding of behaviour and subsequently more effective behavioural strategies for our clients.

My career has been driven by a fascination with behaviour, how best to understand it and influence it. Prior to joining The Behavioural Architects, I returned to university to deepen my knowledge on the scientific understanding of behaviour, and in doing so discovered the world of behavioural economics. I believe that behavioural economics not only helps to better define the behavioural problem by giving us a more realistic view of behaviour but is also instrumental in developing behavioural strategies and interventions to influence the desired behaviour.

Jonny Hanratty, Senior Behavioural Strategy Consultant

I joined The Behavioural Architects Sydney in 2017 as a Behavioural Strategy Consultant. I have experience in applying insights from behavioural science across some of Australia’s largest brands and numerous sectors: governments, NGOs, FMCG, finance, airlines, alcohol, pharmaceuticals, sports and entertainment, automotive and startups.

I have a background in advertising and communications strategy from my time as a Strategic Planner. Before joining The Behavioral Architects I worked with NGOs in the UK to optimise their communications and achieve far superior results through leveraging the insights from behavioural science. I have a degree in History and Philosophy from the University of Brighton.

I am inspired by behavioural science as it allows a greater level of understanding of the causes underlying particular problems and leads to more effective solutions to achieve the desired behaviour change.

Dr Alice Hsieh, Associate Director

I joined The Behavioural Architects Sydney in 2016 and focus on the application of psychology and Behavioural Economics to solving business and consumer challenges.

As an experienced researcher, I apply rigorous scientific principles to all projects, from designing the most robust research approach to uncovering behavioural insights, and developing the most effective behavioural strategy and recommendations. I am most passionate about behaviour change projects that have positive and wide-scale impacts on communities and societies.

I am a registered Psychologist, and hold a professional Doctorate in Organisational Psychology.

Hannah Morgan, Associate Director

I joined The Behavioural Architects in 2019 as an Associate Director. I am an experienced qualitative and quantitative researcher, with expertise in customer journey mapping, brand equity tracking, communications testing and development, customer segmentation, targeting and engagement models, and strategy development and implementation.

I hold a BSc. in Experimental Psychology from the University of Bristol (UK) and a PhD in Psychiatry from the University of Cambridge (UK). Prior to attending university I considered studying Law. When observing a trial from the Public Gallery, I realised I was more interested in the behaviour of the accused than the process of the courts. And so, a lifelong interest in understanding human behaviour and the ways in which we can influence or change behaviour began.

I joined The Behavioural Architects for exactly this reason; deepening the value provided through research and consulting by applying the principles of Behavioural Economics and Behavioural Science.

Grainne O'Dwyer, Senior Behavioural Strategy Consultant

I joined The Behavioural Architects in 2017 from a qualitative research agency in London, that specialises in working with kids, teens and families. I love unearthing the driving forces behind consumer behaviour to understand how it can be influenced and I believe that there is no better route to this information than through immersive ethnographic research which I feel The Behavioural Architects does to an extremely high standard.

I have a BA and MSc in psychology; these degrees have allowed me to deeply develop my interest in human behavior, the immense potential of Behavioural Economics and its ability to create actual, sustainable behavioural change.

I have a wide cross-category experience from FMCG to media to the charitable sector and more. I am committed to providing clients with strategic outputs that are actionable and true to a brand’s core value.

Sonja Ryals, Behavioural Strategy Consultant

I joined The Behavioural Architects in 2019 as a Behavioural Strategy Consultant. My inexhaustible curiosity about human behaviour informs my approach to every project. My experience in market research is supported by degrees in sociology (UNSW) and psychology (Monash University), giving me both strong theoretical and practical expertise.

I have worked closely with government and corporate clients in various categories, including automotive, tech, food and beverage, and finance.

I take a holistic approach to research, integrating my love of understanding people with a passion for empiricism and rigorous methods. A former award-winning chef, I am skilled at handling the diverse demands of the research world, and committed to providing meaningful results in all of my projects.

Sam Paul, Managing Partner

I joined The Behavioural Architects in 2017 as Managing Partner of our Melbourne office. I come from an organisational psychology background, with significant specialist expertise in change management, behavioural economics, employee engagement and wellbeing, customer strategy, and in the practical development of RCTs, and the application of quantitative research and Human Centered Design.

I have worked closely with many private and public organisations to advise how to apply behavioural insights to facilitate change amongst employees and customers. By unravelling the complexity of human decision-making we can design interventions which actually create behaviour change.

My knowledge of behavioural science stems from an MSc in Organisational Psychology, two theses on behavioural economics and from experiences as a consultant and quantitative researcher. I have given keynote speeches on behavioural economics and I am a guest speaker at Monash University. I have written multiple white papers on the core tenets which underpin employee engagement and best practice techniques for engaging both customers and employees.

I have a BSc in Psychology and Physiology, an MSc in Organisational Psychology and am a member of the British Psychology Society.

Robyn Sgambellone, Operations Manager

I joined The Behavioural Architects in 2019 and provide operations management and support.

I have a background in HR Operations and I hold a BA in Sociology and an MA in Human Resources Management.

I am excited to be working within the research industry at The Behavioural Architects and I am continually impressed and inspired by the work we deliver for our wide range of clients.