Emma Kemp, Behavioural Strategy Consultant

I joined the behavioural Architects in 2019 as a Behavioural Research Executive. Since starting I have gained extensive cross-category experience applying behavioural insights to FMCG, tech, finance, government, the charitable sector and more.

I have always been intrigued by human behaviour and the forces that drive and influence it. I have a BA in French and Anthropology which allowed me to develop this interest and introduced me to the field of behavioural science and its power to both understand and facilitate positive behaviour change.

Mike Daniels, Founder

I founded The Behavioural Architects Australia in 2012, as a founding partner of the global group. I have worked widely across private and public sectors, applying behavioural insights and strategic thinking to Customer Experience, Innovation, Brand Strategy, Communications Strategy and Advertising, Public Safety and Digital Outcomes. I started the business from the base of an enjoyable career in advertising as a Strategic Planner and Head of Planning at leading agencies in the UK, Australia and USA.

Throughout my career I have always seen behaviour change as my principal professional responsibility and found in behavioural science an exciting and powerful toolkit with which to understand and subsequently to change behaviour. I greatly enjoy getting to the root cause of any behavioural challenge; my view is that the better we explain what drives behaviour the better we are able to develop powerful solutions to change behaviour.

Jarrod Calabria, Director

I joined The Behavioural Architects team in 2017 looking to immerse myself in the world of behavioural science. Previously, I spent two years at Blaze Research, developing skills as a researcher and strategist for some of Australia’s leading brands.

During my time at The Behavioural Architects, I’ve worked closely with our public sector clients developing public safety campaigns, behaviour change strategies and toolkits. Making a genuine difference to the safety of the community whether it be planning for bushfires or encouraging safer use of the public transport system I’ve found immensely rewarding.

With a background in visual and graphic design, I love to develop creative solutions to our client’s problems and use human-centred design techniques to put people at the heart of any business challenge. I studied Psychology at the University of New South Wales in Sydney, completing an Honours thesis in Forensic Psychology.

The thing I love most about behavioural science is how small changes can have such significant impacts. Too often, we feel the need to develop complex, costly solutions to complex problems, but the advantage of behavioural science is that even small tweaks can result in worthwhile behaviour change.

Jonny Hanratty, Director

I joined The Behavioural Architects Sydney in 2017 as a Behavioural Strategy Consultant. I have experience in applying insights from behavioural science across some of Australia's largest brands and across numerous sectors: governments, NGOs, FMCG, finance, airlines, alcohol, pharmaceuticals, sports and entertainment, automotive and startups.

Previously, I worked as a Strategic Planner in advertising and communications. Before joining The Behavioural Architects I worked with NGOs in the UK to optimise their communications by leveraging the insights from behavioural science. I have a degree in History and Philosophy from the University of Brighton.

I am inspired by behavioural science as it allows a greater level of understanding of the causes underlying particular problems and can lead to more effective solutions to achieve a desired behaviour change.

Dr Alice Hsieh, Managing Partner

I joined The Behavioural Architects in early 2016, with a genuine desire to make a positive impact on individuals and organisations. Since joining, I have led many significant behaviour change programs, including in the areas of transport, education, and financial services. Prior to embarking on my career in Behavioural Science at The Behavioural Architects, I worked at one of Australia’s leading providers of integrated human resource services, providing expertise in the areas of talent management and organisational development.

I hold a professional doctorate in Organisational Psychology and an Honours degree in Psychology. Behavioural Science reminds me why I studied psychology and why human behaviour is so fascinating. I believe that behavioural science has tremendous potential in helping to solve some of today’s most challenging problems and I am always excited by the opportunity to work with clients to apply behavioural science to understand and influence behaviour.

Sonja Ryals, Associate Director

I joined The Behavioural Architects in 2019, thrilled to be joining the research teams assigned to a diverse range of clients. I am also a former award-winning chef who has worked in the New York kitchens of Michelin starred chefs Thomas Keller and Alain Ducasse.

I studied Sociology at the University of NSW and Psychology at Monash University, both of which underpin my practical experience with intellectual and scientific rigour and enable me to investigate human behaviour more deeply.

Behavioural science is, in my view, a clarifying agent with which the world around us is brought into sharper focus, ultimately enabling a more reasonable and compassionate view of human behaviour and how to influence it.

Sam Paul, Managing Partner

I joined TBA in 2017 with a background in organisational psychology. This includes significant specialist expertise in change management, behavioural science, employee engagement and wellbeing, Randomised Controlled Trials, customer strategy, the Human-Centred-Design process and quantitative research. I have worked closely with many private and public organisations to advise how to apply behavioural insights to facilitate change amongst employees and customers.

I have both academic and applied knowledge of behavioural science, with an MSc in Organisational Psychology, two theses on behavioural economics, and experience as a consultant and quantitative researcher. I have given keynote speeches on behavioural science and am a guest speaker at Monash University. I also have a BSc in Psychology and Physiology and am a member of the British Psychology Society.

I enjoy unravelling the complexity of human decision-making, to enable us to better understand behaviour and design interventions which create behaviour change.

Rhys Sinnott, Operations Director

I joined The Behavioural Architects in 2019. For one of my first projects I spent time travelling around rural Victoria interviewing farmers to gain an understanding of their social networks in relation to Wild Dog Control. This revealed some amazing insights and resulted in a few adventures that were very different to my previous 20+ years in advertising and marketing.

I wish that I’d joined a company like The Behavioural Architects much earlier in my career. The ability to apply science to developing a client's strategy was so often the missing key ingredient.

My passion today is helping support the team and drive the business, enabling our experienced team carry out its amazing behavioural change work for our clients.

Alice Browne, Senior Behavioural Strategy Consultant

I joined The Behavioural Architects in 2020, having spent eight years working predominantly in social and communications research. Prior to joining TBA I spent 1 1/2 years at Hall & Partners where I delivered brand and communications projects for clients across the tourism, finance and public sectors. Previously I worked in local government where I led a hugely diverse range of projects partnering with academics, place makers, marketers, environmentalists, health professionals and energy specialists to scope community need, support the design of initiatives, prioritise spend and evaluate projects.

I studied Gerontology and Social Research at the University of Southampton. This enabled me to develop strong analytical skills and a passion for work that has a real and tangible impact on people's lives. My interest in behavioural science has built over the years as there have been more and more examples of how impactful it can be - it is such an exciting field to be working in!

Darcy Bennett, Behavioural Strategy Consultant

I joined The Behavioural Architects in early 2020 as a quantitative specialist, having spent much of 2019 interning and then working in finance and consulting at Roy Morgan. Since joining I have worked across a variety of qualitative and quantitative projects for clients from the FMCG, technology, finance, government, education, and pharmaceutical sectors.

I have a BA in Psychology and an MSc in Applied Psychology with First Class Honours from the University of Melbourne, which gave me a strong theoretical grounding, and the skills to effectively apply insights from behavioural science and psychology to complex behaviour change challenges.

I love that my work means I engage daily with the most recent knowledge from behavioural science, to bring this across from academia, and apply it to the complex behavioural challenges of our clients.

Georgia Marett, Associate Director

I joined The Behavioural Architects in 2020 as a quantitative research specialist and behavioural scientist. I work across government and private sector clients designing surveys, completing large-scale quantitative analyses, then drawing out the insights from these datasets, and contributing to strategy. I analyse large datasets, utilising advanced statistical analysis techniques such as driver, correspondence, and MaxDiff analyses, and create complex segmentations. However, I also conduct qualitative research and work hard to combine qualitative and quantitative research to deliver cohesive insights to clients.

I have an MSc in Human Decision Science from the University of Maastricht and a BA in Psychology from the University of Melbourne. I love uncovering behavioural insights in data and combining that with behavioural science theory to generate carefully designed and actionable strategies and interventions.

Georgie Riddle, Behavioural Strategy Consultant

I joined The Behavioural Architects in 2020 as a Behavioural Research Executive after working for the company freelance while completing my studies. I’ve been involved in developing and evaluating behaviour change interventions and strategies for both the private and public sector. I also work closely with our non-for-profit clients. Previously I worked in digital marketing, events, business administration, and as executive assistant to a City of London Sheriff.

I have a BA in Criminology, Politics & International Relations at the University of Melbourne, where I received scholarships to complete an exchange semester at Pontifica Universidad Catolica in Argentina.

Stemming from my interest in criminology, I have always enjoyed delving into what influences and drives human behaviour within different contexts. What I find so fascinating about behavioural science is it draws from a range of academic disciplines, producing a toolkit to explore and understand the cognitive processes that influence behaviour.

Iseult Cremen, Director

I joined The Behavioural Architects as an Associate Director in 2020, looking to apply findings from behavioural science to pressing challenges facing society today. Previously, I worked with The Behavioural Insights Team in Sydney, where I worked as an advisor on a range of behavioural challenges with public sector clients both nationally and internationally. This included gender and diversity, energy and the environment, industry and health.

I have long been passionate about human behaviour and have a PhD in Neuropsychology from Trinity College Dublin. What attracted me to behavioural science following years of academic research was its applicability in the real world. I love to translate evidence to help improve real-world outcomes for people, communities and society.

Kate Shorter, Behavioural Strategy Consultant

I joined The Behavioural Architects in 2020, during one of the most urgent times to research behaviour, where daily behaviour was constantly changing due to the pandemic. Whilst at The Behavioural Architects I have worked on a range of projects, including a major COVID-19 exploratory project, research into the consumer online decision-making process and research into what drives energy efficient behaviour with the aim of promoting more climate friendly energy consumption.

I recently graduated with a Bachelor of Science at the University of Sydney, majoring in psychology and environmental science – both of which I think are invaluable for the future of our society. Behavioural Science allows me to contribute to the positive impact others can have on the world, shaping existing behaviour into positive behaviour.

Dr Leonie Duehlmeyer, Senior Behavioural Strategy Consultant

I joined The Behavioural Architects in 2021 as Senior Behavioural Strategy Consultant, looking to apply my academic knowledge on Behavioural Science to solving challenges faced by companies and society. In my time here, I have improved instructive guides for ease of understanding, developed qualitative programmes to unpack behavioural barriers and enablers to desired behaviours, and developed proposals around cultural inclusion and mental wellbeing.

I previously worked at Monash University and Australian Catholic University on Behavioural Intervention Studies for clinical populations, aiming to promote brain health and mental wellbeing. My knowledge and passion for the subconscious underpinnings of human decision-making are based on studies during my PhD in Psychology at The University of Melbourne and Research Master’s in Brain and Behavioural Sciences at the University of Amsterdam.

What I love about Behavioural Science is the applicability of insights from Psychology and Neuroscience to influence real-world behaviours.

Madeline Moore, Associate Director

I joined The Behavioural Architects in 2020 where my work has been focused on government, including education, health and transport sectors. Previously, I worked in the insights and strategy industry for seven years gaining extensive experience blending qualitative and quantitative research, utilising appropriate methods to better understand human behaviour and deliver actionable strategies. Experienced in traditional and online qualitative research, I have worked as head of a qualitative team. My quantitative experience includes brand tracking, CX, segmentation, communication testing and advanced statistical analysis.

I hold a Bachelor of Social Science (Psychology) from RMIT University. I am drawn to creating lasting behaviour change and having a genuine impact on the effectiveness of communications and brands. The source of my energy comes from helping others reach their full potential, whether that be clients or team members.

Olivia Hendy, Behavioural Strategy Consultant

I joined The Behavioural Architects in 2019 specialising in fieldwork and strategic development. Since joining TBA I have worked across a variety of both private and government projects, working with clients from financial services, transport, education and technology sectors. Previously, I spent two years working in start-ups in developing countries.

I have a BA in Economics, majoring in Environment and Policy, from the University of Sydney, which gave me a unique insight into the processes and thinking of traditional economics but also the opportunities where behavioural economics and science can bridge the gap of more traditional approaches.

I love that my role lets me work so closely with people, understanding their behaviour and finding innovative ways to solve problems for our clients.

Ria Gibson, Field Manager

I joined The Behavioural Architects in 2020 during the global pandemic. With behaviour so disrupted, there was no better time to test my skills. It’s been a great opportunity and no two days are the same. Before emigrating to Australia and joining TBA, I spent 6 years at BAMM, the global insight agency, where I worked as a Project Manager. During my time at BAMM I worked on a more than 100 projects, each one more diverse than the next. Anything from helping find freshness in Nigeria to searching out unhappy truckers in Bangladesh.

I’ve found that The Behavioural Architects are one of the most credible behavioural science agencies. It isn’t just an optional extra; it’s at the heart of everything we do. For someone like me, with a passion for anthropology and yearning to understand why people do what they do, it’s an incredibly exciting place to be.

Tara Collins, Senior Behavioural Strategy Consultant

I joined The Behavioural Architects in 2020 as a Senior Behavioural Strategy Consultant when I moved to Australia from New Zealand. I’ve since worked across a range of business problems including creating behaviour changing product propositions, and strategies for travel mode shift.

Previously, I worked at research and insight agency TRA and award-winning creative agency Colenso BBDO on both commercial and public-sector projects.

My first introduction to behaviour change and research came from studying a conjoint degree Auckland University of Technology, graduating with a Bachelor of Business and a Bachelor of Communications, majoring in Marketing and Advertising Creativity.

Since then, I’ve been on the pursuit to create meaningful and actionable solutions to business problems. I found the answer in behavioural science - both a science for understanding behaviour, and a tool that can be leveraged to inspire creativity in solutions that change behaviour.